Co-founded and led design efforts for a Berlin-based creative agency providing marketing & design services to organizations in arts, culture & emerging technologies.

• Developed brand identities and visual design systems

• Created user interfaces for web and mobile applications

• Conducted user experience research and testing

• Facilitated design sprints and workshops

• Managed clients and project deliverables

Led UX and UI design efforts for client projects, focusing on digital solutions and customer activation campaigns.

• Designed user interfaces for web and mobile applications

• Planned and consulted on content management solutions

• Conceptualized and developed customer activation campaigns

• Implemented and optimized online platform processes

• Collaborated with cross-functional teams to deliver projects

Created and designed various communication and marketing materials for both web and print media.

• Designed online banners and ads (static and animated)

• Created newsletter designs and implemented visual content in CMS

• Produced print materials including cards, flyers, posters, and calendars

• Assisted with website redesign and content preparation

• Performed photography post-production and video editing tasks

Managed visual content creation and media administration for the company's product line and marketing materials.

• Oversaw product photography and video shoots

• Processed and archived photography material

• Performed image retouching and compositing in Photoshop

• Finalized artwork for print media

• Managed external printing processes

• Maintained photo and media archives

The HPI School of Design Thinking in Potsdam is the first school for innovation in Europe, which is designed according to the famous d.school at the Stanford University.

I was part of the team at Jut-so that designed the website for Green Visions, a film festival in Potsdam that blends film, science, and documentaries. My role involved transforming initial wireframes into polished UI designs and ensuring the site was responsive across all devices. I also contributed to developing the design system, which helped maintain consistency throughout the site.

Deliverables and Skills:

• Designed responsive website using Figma

• Transformed wireframes into polished UI designs

• Developed and maintained the design system

• Collaborated with UX team to enhance user flows

While working with the Jut-so team, I contributed to the web design for an IT firm specializing in innovative technology solutions. The project involved creating a modern, responsive website that effectively communicates the firm's technical expertise and industry leadership. My role included designing a user-friendly interface, developing a consistent visual design system, and collaborating closely with the UX team to enhance user flows and overall site usability. The goal was to deliver a website that not only meets the client’s needs but also stands out in the competitive IT landscape.

Deliverables and Skills:

• Designed a responsive, visually appealing website tailored to the IT industry

• Developed a consistent design system for use across the site

• Collaborated with the UX team to optimize user experience and site navigation

• Ensured the design aligns with the client's brand and business goals

In 2022, as the co-founder of Loominate, a branding and web design agency focused on Web3 and emerging technologies, I led the design effort to rebrand and relaunch the website for MXC Foundation. MXC, a pioneer in the IoT and blockchain space, needed a refreshed digital presence that would better align with its innovative mission. My work involved developing a new brand identity and creating a responsive, visually engaging website that effectively communicates the foundation’s vision and offerings. The rebrand emphasized clarity, modernity, and trust, positioning MXC as a leader in its field.

Deliverables and Skills:

• Led the rebranding initiative, creating a new visual identity for MXC

• Designed and launched a responsive website tailored for Web3 and emerging tech audiences

• Developed a cohesive design system to ensure consistency across all digital touchpoints

• Collaborated with the client to define project goals and deliver a product that resonates with the target audience

In my role as the design lead at Loominate, I spearheaded the creation of a comprehensive corporate identity and website for Keyko, a forward-thinking Web3 development studio. The project aimed to capture Keyko’s innovative spirit and deep expertise in the decentralized technology space.

The design concept combined modern digital aesthetics with traditional Japanese elements, resulting in a unique and visually striking brand identity. The website was crafted to be fully responsive, ensuring a seamless experience across devices. My team and I developed a cohesive visual design system that included everything from typography and color palettes to iconography and digital assets, all while ensuring the brand's core values were consistently communicated.

Deliverables and Skills:

• Led the development of Keyko's corporate identity, including logo design and visual assets

• Designed and launched a fully responsive website tailored to the Web3 audience

• Created a cohesive design system that ensured visual consistency across all brand touchpoints

• Collaborated closely with the client to align the design with their strategic goals and vision

bananas are berries is a music and event series that I co-created, focusing on curating unique experiences in the live music scene. The project involved hands-on work in multiple areas, from event planning to brand management. I was responsible for booking a diverse range of artists, creating a cohesive visual identity, and designing all marketing materials to capture the essence of the events. Additionally, I managed the social media presence and handled all communications with artists and venues, ensuring smooth operations and a memorable experience for attendees.

Deliverables and Skills:

• Co-created and organized a recurring music and event series

• Managed artist bookings and communications with venues

• Designed the visual identity and marketing materials for the event series

• Ran social media channels and engaged with the community to build a loyal following

Uferkind is my solo DJ project, where I explore and create immersive soundscapes that blend a variety of electronic music genres. Through Uferkind, I have performed at numerous venues and events, delivering dynamic sets that resonate with diverse audiences. Beyond performing, I manage all aspects of the Uferkind brand, including creating promotional content, designing visuals for releases, and engaging with fans across social media platforms. This project allows me to express my passion for music and connect deeply with the electronic music community.

Deliverables and Skills:

• Curated and performed DJ sets at various events and venues in Berlin, Germany and internationally

• Managed all branding, including visual identity and promotional materials

• Produced a back catalogue of original mixes from home listening to club recordings

• Engaged with fans and promoted the project through social media channels