UX • Strategy • Research • Art
About
UX designer and team lead with over 11 years of experience delivering human-centered products for Fortune 100 companies. I create and seek work environments that foster creativity, encourage learning, create psychological safety, and unlock innovation. I stick to my principles: empathy, openness, directness, efficiency, and critical thinking.
For your organization I can:
✷ Scope and lead impactful design initiatives, collaborating cross-functionally to create holistic experiences.
✷ Recruit and mentor top-tier UX talent, building empowered teams that set new standards for design quality.
✷ Pitch powerful stories that secure buy-in from c-suite leaders.
✷ Facilitate immersive design workshops and sprints using design thinking and service design methodologies.
Core skills:
Design strategy - Translate research insights into high-level strategic frameworks to inform execution.
User research - Leverage quantitative and qualitative methods to deeply understand user needs and pain points.
User experience - Design logical, intuitive flows and concepts grounded in cognitive psychology and best practices.
Visual design - Create aesthetically appealing interfaces and brand-aligned design systems.
Side Projects
Inspired by minimalist artist Dan Flavin's use of neon lighting, this sleek lamp emits soft yet vibrant hues through slender colored tube set within a minimalist white cap and translucent base. Polarized fluorescent lights create dimension-defying interplays of color and shadow, adding a refined pop of contemporary style to modern interiors.
Large interactive installation and an audio–visual performance tool.
The installation comprises a suspended network of two hundred balloons. These balloons can be individually lit using RGB LEDs. The installation is able to sense movement and sounds created around it, while also offering tools for remote access via dedicated website and smartphone apps that allow to interact remotely with it. The piece unfolds as an abstract communication tool between those who are in place and those accessing it remotely.
This immersive light installation consists of a dodecahedron with RGB LEDs that instantly respond to detected sounds and motion with kaleidoscopic array of colors. Online users can interact with it's luminosity via custom designed platform.
Work Experience
Leading UX Strategy for global brands and high-growth startups. Currently under NDA.
Clients: Meta, Nike, HSBC, L'oreal, Invesco, Steelcase
Clients: Cathay, AXA, AIA
Clients: Nike, All Nippon Airways
Led the design of EFF iPad application and worked closely with developers to ship new features into beta release. Led research and testing.
Clients: General Electric, HSBC, Nike, Ford, Hotel Jen, and Huawei.
Collaborating with software engineers to bridge the gap between UX documentation and front-end development for clients such as Google, Zozi, and Flavorpill.
Clients: Bank of the West, Silicon Image, Fico, Chase, TIAA Cref.