• Spearheaded end-to-end design of multiple features, impacting 25K+ paying customers.

• Pivotal role in a four-phase product roadmap, successfully transitioning the core value proposition to AI, resulting in 57% trials being AI-driven.

• Led qualitative research initiatives, aligning with the founder team to drive key insights leading to thousands of paying WAU on AI-driven features.

• Revitalised and streamlined critical project, ensuring FDA and EU MDR SaMD regulations, releasing to thousands of US and EU patients.

• Led redesign on clinician facing logging portal, enhancing 24/7 care experience.

• Initiated adoption of design system, now used by entire design team and being adopted by entire engineering team.

• Led the redesign of the platform, resulting in a 100% user growth over one year, reaching 6K paying users.

• Contributed to the platform’s recognition with the Excellence in Litigation & Data Science award in 2024.

• Led prominence banner CMS design, enabling 100% of business partners (EE, O2, Vodafone, etc.) to maximise site-wide earning potential.

• Embedded into the newly critical Mobiles Squad, serving hundreds of thousands of customers annually.

• Conducted over 20 hours of remote usability testing and user interviews, informing critical design decisions.

• Defined and led the mobiles personalisation design strategy, predicting uplift in C2S, equating to considerable revenue bump.

• Delivered 0 to 1 design of 'The Book', recruitment platform for Chapter2.

• Led the design of a parking lot management SaaS used by thousands of NHS staff.

Virtual reality can offer a vibrant and fun environment to spend time in, when the places and experiences are led by people — not big tech