*Avo* is the story of an avocado, brought to life by a brilliant young inventor, Billie. The experience sits somewhere between games and television – an interactive journey where you play as a 3D-scanned avocado in live-action world.

```cv
vimeo
{"url":"https://vimeo.com/805164387/a683937a19","width":240,"height":344,"thumbnail":"https://i.vimeocdn.com/video/1625733741-bde86169bce3b78a3f035ebaf24e922bc0b850e459e4c7797d547242d27d46f8-d_200x150"}
```

I was a creative on the team at Playdeo that made and released *Avo* in 2019 on the App Store – described by Apple as “Groundbreaking ‘playable TV".

Dan Hill wrote a great series of articles on Medium called, *[Avo, Bandersnatch, and The New Grammar of Television (and Games).](https://medium.com/a-chair-in-a-room/avo-bandersnatch-and-the-new-grammar-of-television-and-games-part-3-interacting-with-4e1197ecaa20)* 

We also created a film about how *Avo* was made, exploring the making and thinking (and of course love!) that went into what we made.

```cv
vimeo
{"url":"https://vimeo.com/772093779","width":426,"height":240,"thumbnail":"https://i.vimeocdn.com/video/1551398164-3df8170a6713936b26c34b23bfc74d3f0973202f75b926aeb4f95be4065ef0b4-d_295x166"}
```

**Playdeo Team**

Nick Ludlam, Ruby Bell, Geraldo Nascimento, Jonathan Topf, Peter Martingell, Jamie Swanson, David Evans, Jack Schulze, Timo Arnall, Sophie Knowles. Music by Graham Hadfield.

Avo | Playdeo

Designer

Beazley Designs of the Year Shortlist

Helen Hamlyn Design Awards Shortlist

Vice Chancellor's Achievement Scholarship

Camera Craft 1 & 2

Executive Education – Typography

STALL is a 360 short film about getting your first period.

STALL

Slit-Scan Photo-Booth is an interactive installation to encourage play and curiosity in public spaces. The project was made as a prototype for what could be an 'digital funhouse mirror'.

Slit-Scan Photo-Booth

Some lettering I made out of blue candle wax on the RCA Typography short course.

Wax Letterforms

An interactive experience somewhere between games and TV, where you play as an avocado that has been brought to life by a young inventor. 

An AR experience that helps to educate children and young people about pollinating insects and their favourite flowers.

Nature's Pollinators

During a storytelling co-creation workshop, young people aged 10-14 were asked, “If your emotions were monsters, what do you think they would look like?” In this project, you encounter the work that they made in a digital sculpture garden.

The project aims to support children and young people to develop emotional literacy through narrative design and play, as well as to help adults see the world through the mind of a child.

Moody Monsters

A compilation of my directing and editing work.

Director & Editor Showreel

Mentor

Video Editor

Creative

Student Promotional Representative

Researching and prototyping future possibilities for AR on the RCA x Snap program.

Ruby Bell

2024